We’re constantly told to think big.
We’re told we need to dare to dream big, shoot for the moon, all that cheesy, Hallmark, straight to DVD, Channel-5 afternoon matinee stuff. It’s a message we’ve been given since we were all kids.
The problem is, we’re actually crap at thinking big. We’re really bad at thinking in big terms. We’re shit at big numbers and we’re awful at comprehending the scale of big things, We are bad at big ideas.